Amazon's Plot to Rule Everything: The FBA-Prime Connection You Never Knew About

by Lina Khan (Finally) Sues AmazonOctober 27th, 2023

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Amazon mandates the use of FBA for sellers to achieve Prime eligibility, a requirement that tightly binds the Marketplace and Prime. This strategy, as per Bezos, unifies their economics. Internal studies show the effectiveness of this approach in connecting and enriching the Amazon ecosystem.

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FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of HackerNoon’s Legal PDF Series. You can jump to any part in this filing here. This is part 46 of 80.

2. Amazon requires sellers to use FBA to obtain Prime eligibility

361. Amazon requires sellers to use FBA for their products to obtain Prime eligibility, even though many sellers would prefer to use an alternative fulfillment method. As the former head of FBA put it, (redacted)

362. Mr. Bezos explained in his 2014 letter to Amazon shareholders that “FBA is so important because it is glue that inextricably links Marketplace and Prime. Thanks to FBA, Marketplace and Prime are no longer two things. . . . Their economics . . . are now happily and deeply intertwined.”

363. One internal Amazon study found that (redacted) According to another internal study, (redacted) In other words, (redacted)

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About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings.

This court case 2:23-cv-01495 retrieved on October 2, 2023, from is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction.

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Lina Khan (Finally) Sues Amazon@linakhantakesamazon

The youngest person to ever chair the FTC, Lina Khan rose to prominence from her 2017 book, "Amazon's Antitrust Paradox"

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TOPICS

tech-companies #ftc-v.-amazon #antitrust #ftc #amazon-monopoly #amazon-fba #amazon-prime-eligibility #fulfillment-by-amazon #amazon-antitrust-trial

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Amazon's Plot to Rule Everything: The FBA-Prime Connection You Never Knew About

Too Long; Didn't Read

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2. Amazon requires sellers to use FBA to obtain Prime eligibility

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