10 Quora Growth Marketing Commandments

You see, I already shared The 1st Quora Growth Marketing Commandment before I even started writing - officially and technically.

If you want your Quora answer to stand out, like yesterday, then think about finding an eye-catching relevant picture first, and writing, a few minutes later.

The 2nd Quora Growth Marketing Commandment - Treat and Think About Quora in Plural NOT Singular!

The was arguably the most significant change that completely transformed Quora.

No matter what you think or how you feel about it - it is what it is. Quora “broke” into a thousand (unknown and still counting number) “pieces” (read ‘Spaces’). Every single one of these Spaces can be treated as a Mini-Me-Quora or stand-alone “publication” in its own right.

If you’re not submitting your answers to Quora Spaces, your growth marketing is suffering, plain and simple.

The 3rd Quora Growth Marketing Commandment - Fight Tooth and Nail To Be Accepted As A Space’s Contributor!

Everybody can create a Space on Quora. Not everyone’s Space would be successful on Quora. Those are the facts.

It’s been 3 years since Quora introduced Spaces. So, sorry to be a bearer of bad news, but any “new” idea you may have for a new Quora Space is already (almost certainly) used. Save your breath and time. Otherwise, you’ll become a proud owner of a vanity Space, nothing more.

You’re free to submit yours or someone else’s answer to any Quora Space as many times as you like. The catch is that your submission is at the absolute mercy of some Space’s owner (admin) and/or moderators. If you hate to wait then you have to be accepted as a contributor. How? Well…

The 4th Quora Growth Marketing Commandment - Look At The Right Space’s Numbers in the Right Order!

There are 3 numbers that define and tell you everything you need to know about some Quora Space:

• Number of followers
• Number of posts
• Number of contributors

Here’s the right order of looking at these numbers when deciding where to submit your answers:

1. Number of posts
2. Number of contributors
3. Number of followers

There’s a HUGE difference if it says:

X posts TODAY X posts in the last WEEK X posts in the last MONTH

You need a Space that’s accepting and publishing new posts (answers) DAILY! Don’t fall for the number of followers because it is just a meaningless number.

You won’t believe how many “ghost” Spaces are on Quora with ZERO activity and hundreds of thousands of followers. Also, don’t waste your time applying to Spaces with only a handful of contributors because that’s not going to happen. Treat the same way Quora Spaces with hundreds or even thousands of contributors. That number speaks volumes about the acceptance criteria and the quality of content.

The 5th Quora Growth Marketing Commandment - Don’t Blink If You Want To Learn How To Use A Link!

The funny thing about Quora rules is that what may be forbidden on Quora in general, so to speak, may be allowed in Quora Spaces, and vice-versa.

Every growth marketer would like to insert a link in their answers and get away with it. Quora Moderation Team has a laissez-faire approach to what’s going on in Spaces. That’s how an answer can be collapsed or removed by Quora Moderation because of a link, and at the same time, be accepted to live happily ever after in a Space.

Here’s every Quora Space’s “hierarchy” in a nutshell:

1. Admin (Owner, for real!)
2. Moderator(s)
3. Contributor(s)
4. Followers

Now, let me tell you something, nobody, and I mean it, nobody likes to click on a link that leads to some article to read it on Quora. So, posting nothing more than a link instead of an answer is both useless and potentially harmful on Quora. Instead, you’re free to copy/paste your article with a disclaimer (note) where it was first seen (originally published).

To the best of my Quora knowledge and experience, you should be just fine if you use the disclaimers properly.

Quora’s plagiarism policy is a self-contradictory story for itself, but I’m not going to get into it. How can I plagiarize my own content?! Honestly, I don’t know who read and called the shots on my appeals on Quora - a real person or some algorithm? But, it is what it is. Just let it be, and move on.

One more important thing about the most common misconception about using links in your Quora answers. People believe that it’s the link that does all the growth marketing work. They can’t see the growth forest for the links. ‘Oh, if someone would just click a link in my answer that would be great for my growth marketing.’ The catch is to make readers visit your Quora profile and Google your business or company after reading and falling in love with your content.

Great Quora answers don’t need links! And, on your Quora profile, you can have as many links as you want. Keep that in mind when creating your profile and writing answers as a part of your Quora Growth Marketing Strategy.

The 6th Quora Growth Marketing Commandment - You Shall Not Steal, But Your Content, My Views, and Upvotes!

So, one fine day, I asked on Quora:

What do you think about Quora users who don't write, but only share other users' answers to as many different Quora spaces as the only or main way to get views?

I just checked it. There are only a handful of answers. So, it’s worth reading them.

Technically and practically, you can write an answer, which I can share in as many Spaces as I like. All the views and upvotes go to my Quora account, not to you. Just to be clear, I’m talking about views and upvotes from the Spaces where your answer got accepted as my post. You still get views and upvotes on Quora ‘in general,’ and from the Spaces where you submit it yourself.

They say that there’s no such thing as a stupid question, but there are “pragmatic” Quora users, for sure. With all due respect, one Oscar-winning movie comes to mind:

The 7th Quora Growth Marketing Commandment - Just Because Your Answer Has Been Featured in Quora Digest, Don’t Kid Yourself You’re The Best!

Here’s the most recent Quora notification I got:

My answers were featured in over 1M and 2M “people’s Quora Digests.” When you see a number, cut off the last two zeroes right away because that’s how many people will actually “digest” your featured answer. Hold your expectation horses because Quora Digest is nothing more than a Quora email newsletter with a bunch of featured answers, including the one you wrote among others.

I don’t know about you, but I don’t like to get any kind of Quora notifications in my email. That sums it up nicely about the whole Quora Digest ‘hype,’ doesn’t it?

The 8th Quora Growth Marketing Commandment - You Shall Not Judge Books by Their Covers, and Quora Writers by the Number of Views!

According to the official Quora content stats, I have 2.3M all-time views since 2019. I can’t tell you, this number of views is a joke. There are Quora writers who have tens of millions of new views every month. But, here’s the thing.

I wrote 301 answers and I asked 229 questions. I’m not ashamed nor do I regret a single letter my name is associated with on Quora. It’s not only about quality over quantity, but relevance, first and foremost.

Out of pure curiosity, I paid quick visits to “Quora millionaires” a couple of times. What a disappointment! Their answers with the highest number of views and upvotes are not only trivial, but totally irrelevant when compared to their profiles. The “diversity of interests” is a lousy excuse that no serious business player or growth marketer would buy.

If views and upvotes are the most important thing for you on Quora, then that’s exactly what you’re going to get. Nothing more.

The 9th Quora Growth Marketing Commandment - You Shall Feed Quora Beast With New Content Daily!

I’m a helpless believer in the power of evergreen content, but let me tell you something, Quora ain’t no vegan. It’s a content-thirsty beast you have to feed daily with new, big, and juicy answers. The same applies to Quora Spaces.

I conducted an experiment or two on Quora. I was naive to believe that you can keep the content pedal to the Quora metal for a few weeks and months, then rely on the Quora “autopilot” mode for an easy growth marketing ride. You can clearly see when I was writing, and when the “pause button” was on my Quora profile:

The moral of this Quora Growth Marketing Commandment couldn’t be more obvious. Be a busy Quoranian, if you don’t want to see Quora transforming into a furious Pomeranian:

The 10th Quora Growth Marketing Commandment - You Shall Not Count Hours and Words!

Quora works for growth marketers in mysterious ways.

You can spend hours writing and crying your eyes out, and feel good about your masterpiece answer only to end up with a few hundred views and a handful of upvotes as a result. You can also spend ten minutes writing an answer that gets hundreds of thousands of views in a week and dozens of new upvotes each time you check your Quora profile notifications.

There are no rules. There are no guarantees.

The less you care, your Quora answers will become must-read-and-share. For one single quote with 20 words, I got more than a thousand views per word. Do the math how many total views for one simple quote I got (not even the traditional “full-length” Quora answer). How about that for a Quora Growth Marketing strategy?