7 Reasons Content Marketing Is The Lifeboat Of Startups

Today we are living in a generation where talent and ideas are being
valued more than anything else (fortunately!). There was a time when businesses were only for the people who either have a legacy or a bag full of money.

But It is 2019 and all the myths around business establishments have
been busted. As a result,  the number of entrepreneurs is constantly rising. You won’t believe but in the US alone, are estimated to leave their traditional workforce in favor of full time self employment by 2020.

While a few have a clearly defined strategy in mind, the others are
still struggling to identify the best marketing channels to make people aware of their business. The initial growing period of any new business is full of challenges but if it knows the right strategies, it can definitely see the
success in the long run. Marketing or we can say Branding if done right in the beginning can do half of the work.

Startups are always walking on the thread, with low-budgets and high
risks, it sometimes gets extremely overwhelming. However, they can’t afford to let this hinder their growth. The growth rates of the startups must be either increasing or at least constant to attract investors and startups rely on content marketing to do so.

That being said, here are a few reasons why the majority is already
investing in the future and present of content marketing:

Source: Google.com

looking only at the first page of search results, it is definitely worth optimizing.

Content marketing has got its veins spread to branches like social media marketing, and influencer marketing. Because, what’s an influencer without exclusive product descriptions, or social media without attractive captions?

Blogs can offer you enhanced visibility and improvised engagement since according to OKDork’s data, they are the most shared content online. Most of the businesses today as a medium to let other bloggers become your voice.

Source: Moz.comYour takeaway?

, an American ingredient-and-recipe meal kit service that operates in the US grew attributing the entire success to its
content marketing strategies. They wanted to develop an authority in the food industry before pitching the audience for their products.

Thus, they created educational, fun cooking content backed up with recipes that led to a strong foundation of trust. Today, their audience consider Blue Apron their go-to source for anything kitchen related.

on the first page (if not in the first result). Their content marketing has a tremendous balance of both trending and evergreen pieces, the reason why over are directed from their content.

Here’s a snapshot from my search results when I searched ‘content marketing tips’.

Source: Google.com

Takeaway

Startups were there too in the pre-internet era. But gone are the days when people were forced to hookup with Big Players for every major investment of their lives. Nowadays, people have options and this is evident from the way voices of startups being heard from many platforms. Hackernoon is one, and being other examples of glorious platforms that doesn't discriminate among voices based on the size of one's pocket.