An Indie Maker’s Guide To Personal Branding

MAKE & SHINE eBook by Anne-Laure Le Cunff () from London, UK

Discount

Here’s one just for the Maker Launches community: please use MAKERLAUNCHES on the for a sweet, sweet discount! 😻

What’s your motivation for creating your product?

First as a mentor at Google Campus, then as a community manager for Solve for X, and finally as a startup founder and community lead for Indie Hackers in London, I’ve had the opportunity to meet and work with many indie makers and solo entrepreneurs. Time and time again, I hear them ask the same question: how can I get sustained traffic to my products beyond launch day? Of course, there’s no magic bullet. But one of the most powerful decision a maker can take is to stop hiding behind their products. To get out there, build their personal brand, connect with their audience, and put themselves in a position where they own the communication channels with their users. This is why I wrote : to apply proven marketing tactics to the very specific indie maker paradigm.

What are your product features?

It’s about 80 pages long, plus some worksheets and a bonus chapter in the extended edition. It’s available on Amazon Kindle, but also as a PDF, or EPUB and MOBI files. I worked on this project as part of the October Women Make Challenge, so I wrote, designed, published, and launched the ebook in one month.

When did you launch?

It was my very first time launching an ebook, so I first did a soft launch on Twitter and via my newsletter to check everything worked properly, then I launched on Product Hunt a couple of days later.

Where did you launch?

Beside and the I created, I launched on several where I’m an active member, on , on , and via .

How did your launch go?

The launch went really well!

Any specific launch tips? Or things you would do differently?

I wrote a super detailed article with detailed tips, metrics and screenshots  — for example, I sold almost 80% of the copies via Gumroad. Amazon was not as popular as what I expected!

Something that helped a lot was to offer a discount. In that spirit, here’s one just for the Maker Launches community: please use MAKERLAUNCHES on the for a sweet, sweet discount! 😻

Get more stats and stories behind the product launches from makers all over the world at .