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BizDevOps (DevOps 2.0) Is the New Iteration of DevOps by@Brainhub
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BizDevOps (DevOps 2.0) Is the New Iteration of DevOps

by BrainhubApril 22nd, 2022
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BizDevOps, or DevOps 2.0, is a buzzword that’s been flying around for a while. In a nutshell, it's an approach to software development focusing on delivering business value by breaking the communication barriers between the Business, Development, and Operations teams. As a result, hand-offs are reduced, quality increases, software delivery speeds up, and end-users get exactly what they need.

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BizDevOps, or DevOps 2.0, is a buzzword that’s been flying around for a while.


But what exactly is BizDevOps, and why should it be of your interest?


Let’s start by establishing the facts.

The brief history of BizDevOps

For a long time, software development teams worked in isolation from business and operation teams.

The business team used to pass documented product requirements to the development team, which translated them into code. The code was later handed off to the operations team to get deployed.


On the upside, each team had specified responsibilities, and the scope of work was clearly defined. On the downside, the feedback loop and time-to-market were very long, and the product wasn’t exactly as expected.


After a while, the DevOps philosophy became a thing and division between development and operations dissipated. Software improved in quality and speed of delivery. However, the challenge of delivering business value remained.


In 2020, during Devopsdays oNLine conference, Henk van der Schuur, Customer Director at Schuberg Philis, highlighted the need for a better solution:



“DevOps needs a sequel. Doing ‘just the DevOps trick’ alone isn’t going to cut it anymore. Business wants to be involved. BizDevOps is about organizing a short time-to-value, and it actually reduces risk as it allows things to fail early, and to fail fast—together with the business.”


— Henk van der Schuur, Customer Director at Schuberg Philis


And so the BizDevOps movement started to grow.

BizDevOps brings value that no other approach could

BizDevOps gathers all the people interested in building a product under a common goal — to deliver the right solution to end-users.


It brings the benefit of:


  • reduced hand-offs
  • shorter feedback loops
  • faster decision-making


As a result, bugs are identified quicker, changes implemented more efficiently, and the results assessed more frequently to enable immediate course corrections.


The role of a business team broadens and evolves from specifying requirements to closely collaborating with development and operations teams.


But BizDevOps brings value not only to business. Developers start taking part in strategic planning and have more decisive power and ownership over the project.


The whole team regularly evaluates risks and seeks opportunities with the ultimate goal to modify the product’s vision and adapt it to users’ needs even more accurately.



“The BizDevOps view of work culture requires that you continually review past results, are ready for change, and agree on whether collaboration and product creation are moving in the right direction.”


— Michał Baćkowski, Delivery Manager at Brainhub


How to implement BizDevOps

The process of implementing BizDevOps should begin with inviting business stakeholders to take part in the development process and discussion about the product vision, goals, and priorities. Your team needs a common goal, a clear process, and mutual KPIs.


How can you make this happen?


We dedicated a whole section to this topic in the article “”, which presents BizDevOps in an approachable and actionable way.
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