Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use Jumia’s platform to better reach and serve consumers. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets. On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services. Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform. JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.