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I’m born in Dublin but grew up in Kildare, Ireland. I loved all sports as a kid and played rugby to a semi-professional level. Set up my first tech brand (project) at 19 while studying for my BA and MSc in university. I moved to London in 2011 to start a career in sales as an FX Broker.
BUA FIT, it means victory in Gaelic. BUA is a platform for group outdoor and online fitness classes. We connect fitness professionals to consumers for live classes but we do it with social, e-commerce technology.
I was very unhappy in financial sales and at times miserable in my career. Exercising in a gym was the only thing that got me through my day. There I saw the gap in the market. Trainers were self-employed and paid crazy rents. Consumer struggled to book indoor classes due to limited space, gyms can be a very intimidating environment for a lot of people which is why active members are low. Lastly, being a lover of all outdoor sports, I couldn’t find a variety of outdoor classes in London anywhere to book into as a consumer.
At our stage, we have to hustle every day and spin several plates. I love this about our team and how transparent we are. We’re obsessed with helping trainers succeed while inspiring people to live a happier and healthier life. I’m using my connecting skills as a broker and sales experience in finance while following my passion in fitness so I feel nothing can stop me.
Building another start-up.
As a business, ‘classes serviced’ is our North Star KPI. Our economics for connecting is working and our unit economics for growth is looking exciting. We’ve successfully connected supply and demand well over 3,000 times by raising very little money. Personally, working on a problem you are obsessed with solving. It’s a great feeling!
Our social technology has 275,000 engagement pieces with supply and demand making connections. It’s all about scaling our engagement right now.
I’m not really worried about the competition that much as we are playing the infinite game. I’m most excited about seeing VR develop in the fitness and wellness space.
A cool brand with a great competition.
Encourage failing more to learn more. Work on yourself everyday.
Thankfully, we survived the crisis. As a start-up fitness brand, it’s been a super tough time to stay in business. We have been successful at growing quarter on quarter since our first funding round.
BUA FIT was nominated as one of the best startups in London in Startups of the Year hosted by HackerNoon