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Web 2.0
This new period is characterized by social networks that completely changed how people interact on the Internet. Web 2.0 is the space where users can not only consume information but also share it. That was when emails, blogs, Facebook, Twitter, Google, and smartphone applications emerged and entered our lives and became pretty permanent and usual things. In Web 2.0, anyone could become an author and make a contribution to the content online. It led to massive information posting, and thus, the Internet became overloaded with information, which led to data breaches and cybercrime.Web 3.0
With increasing demand and consumer expectations, Web 2.0 started to evolve, and at some point in time, its capabilities appeared to be insufficient for the massive information influx and exchange. That was the time for the transition to decentralization, the third generation of the Internet, where all the processes were based on consensus protocols.Decentralization means switching from Web 2.0 to Web 3.0, where there is no space for central bodies regulating what information and where should be placed. There was no place for data control and restrictions in posting this or that information anymore. Instead, anyone can create content and broadcast it in different apps without asking for permission.Web 3.0 means you don't need to have many accounts on social networks; instead, you have access to the entire decentralized Internet via one digital signature.Collaborative Media
Web 3.0 users receive the opportunity to create blended content. That is, creators and fans (followers) receive the opportunity to cooperate and co-create while mixing different types of media. The future is collaborative media. But there are some peculiarities:How to make it easy for anyone to create collaborative media?How to understand who owns what if the content was created jointly with other creators?In Web 3.0, the interaction between creators and their audience is crucial, and it is the base for building content and monetization. Co-creating allows artists to create new content, and on the other hand, their fans can also make a profit by supporting authors and cooperating with them in creating new content. This interconnection is the core of co-monetizing, where every Internet participant receives income from work done.