Geofencing Marketing: Beginners Guide

Have you considered the idea of using geofencing marketing in your business strategy?  It is one of the best marketing tactics for those retailer stores businesses. Geofencing helps you reach out to potential customers in your confined area.Did you know that geofencing marketing can help you increase retail sales and significantly grow your retail shop business? And since geofencing marketing is used to directly interact with consumers and potential customers in a particular area, it should be a key component of your business strategy.But, you may ask;

What Is Geofencing Marketing?

Geofencing marketing is proximity, location-based marketing tactics that let retail shop owners send messages to smartphone users in an enclosed geographic location. The device uses GPS to confine a specific area and collect consumers’ data within the specified district.Geofencing marketing allows store retailers to know when shoppers enter or exit a geofencing region. Then it triggers push notification messages to alert customers of possible offers and incentives. For instance, store retailers can target customers who enter a shopping mall, a stadium, or other relevant spots within the geofencing wall with ads campaigns.This business strategy helps retail store owners to lure buyers to their enterprise.

Why Is Geofencing Marketing Important?

Several reasons account for why your retail business should integrate geofencing marketing, and the benefits are fascinating. One of the justifications for incorporating geofencing in your business is because mobile marketing has become the norm in recent years.Mobile internet marketing has taken over the digital marketing landscape. And if you take a look at the recent mobile marketing statistics in the graphic below, you will see the potential of mobile to generate engagement and drive sales.Therefore, it is reasonable to say that geofencing marketing must be a vital element of your business strategy.Source Graphic via Smart InsightsThe focus report reveals how mobile users dominate digital marketing in minutes spent across countries.

Benefits of Geofencing Marketing for Retail Shop Owners

Let us consider a few benefits of using this tool in growing your retail sales.

Personalized Customer Offers

Geofencing marketing permits you to gather buyers' information and use the data to better serve customers by personalizing your offerings.This marketing tool will present you with vital information about the products or services that your customers love the most. It also shows you their demographics and other essential data. The statistics will enable you to provide overtures that will interest your customers. As a result, improve retail sales.

Motivates and Brings in More Shoppers

According to a report by Plot Project,.

How to Use Geo-fencing Marketing to Boost Retail Sales

Although there are several ways in the process to increase retail shoppers, we will discuss only a few.

1. Use Geofencing to Target Consumers Around Your Retail Store perimeter

To use geofencing marketing in your location-based business is one of the best decisions you could ever make. It is a more efficient way to:

• Increase brand awareness
• Boost foot traffic
• Improve retail sales.

For Instance, if you target buyers who live and work around your business location, and send out notifications​ about new offers and discounts, as well as gifts and coupons, the results can be terrific.Almost everybody loves unique gifts and offers. In view of this, use proximity marketing strategy to send out mobile targeted advertising to those in your virtual fence boundaries to draw them to your retail business. It will help you increase sales significantly.

2. Use Geofencing Marketing to Target Your Competitors’ Customers

As discussed earlier, this marketing tool allows you to put a virtual fence around your competition and send ad campaigns that would lure their shoppers to your business. Geo-fencing lets you accomplish these by targeting relevant buyers who are ready to buy via Geofencing advertising campaigns.Therefore, use this tool to target your competitors’ customers and send out discount offers and other special promotions that would draw their customers to your brand.

3. Use Geo-fencing Techniques to Target Shoppers Who Visit Other Businesses

Geo-fencing marketing — a mobile targeting ad campaign strategy is an efficient digital marketing tactic that can help you increase retail sales and grow your business several folds.Accordingly, much as you’re using this tool to target your competitors’ customers and those within the borders of your business, use it also to target consumers​ who are visiting other companies that are related to your industry, or those who may complement your business.

Here is what I mean:

If you're selling shoes, for example, and several retail businesses are dealing with clothing items within your location, it would be ideal to target their customers. Why? Because they may want to check out shoes to go along with their clothing supplies.

Wrapping Up

With an Integrated advertising campaign based on customer information and insights, geo-fencing and or proximity marketing is a unique digital tool that will enable you to strengthen your business. It helps you maximize retail sales by enclosing particular areas and sending push-notifications to targets in that locale.Geofencing marketing would aid you in creating brand awareness, drive more foot traffic, increase engagement and leads. What tools are you using as a retail store owner to dive more sales? We would like to know in the comments.

You can read more about push notifications here: