How to Increase Your People Also Search For (PASF) SERP Visibility

Getting displayed in People Also Search For (PASF) is a valuable SEO and content marketing strategy for 2023 and beyond. Earlier in 2022, Google added this new SERP feature. While it is similar to People Also Ask, it's based on Google's understanding of how people search for a topic – a second time around.

As Google and other search engines continue to expand the variety of search engine results pages (SERP), businesses must also advance their SEO and content marketing strategies. When you grasp how Google Search works, then these changes present several advantages. This article will focus on People Also Search For and how you can target wining additional organic web traffic on what people are also asking.

Rather than feel intimidated or overwhelmed about the new SERP variety, view this as a fresh way to increase your brand’s exposure in organic search. The great thing is that you no longer must rank number one or in the top three to nab being above the fold in Google SERPs. In fact, for most sites, their clicks from traditional blue links are diminishing because more searchers are getting their search intent met in immediate SERPs.

Web content pieces that are linked to with People Also Search For results are increasingly winning more clicks. This means that your audience can find your business faster if your content is eligible for being included in PASF.

As Google continues to advance it information retrieval and add more elements to the SERPS even paid ads are improved with question answering unique content. SEOs, content writers, paid search managers, and business owners all do best to adjust and adapt.

What is People Also Search For?

People Also Search for (or PASF) is an immediate organic search feature shown to searchers who already clicked on search engine results and search again. It means that these are entities that Google identifies that other people search for that happen to be related to the same search intent.

Since this implies that because the person tried to find answers again after not obtaining what they were looking for, Google then provides additional other suggestions to help them get the results they wanted initially. The new recommendations are drawn from past search history of related queries that may better suit the user’s intent.

So, what you need to do is conduct research to discover your audience’s key needs and search intent. Then create specific question answer matching content to meet this specific needs.

Featured snippets like PASF and PAA are very powerful for search marketers. When Google provides a special SERP treatment that is displayed this often, how can you afford to ignore it? Winning multiple featured snippet types can drive significant amounts of traffic. Be aware, this typically occurs when the page, article, or post covers a topic in depth.

Be aware that PASF was created by Google for people who search using Google. However, if you re focused on creating content that the user will find valuable based on their query, then this is worth paying attention to.  It is free and earned, versus driving web traffic to the highest bidder.

Winning PASF Results: What to Avoid and What to do:

·       Avoid vague content, rather be specific to meet the exact intent of the search. ·       Don’t duplicate already published content, rather add new value. ·       Avoid thin content, rather provide adequate content depth to cover that search intent in full. ·       Don’t write without conduct research first; establish a clear purpose for each content piece. ·       Use your bounced pages report as clues to weak existing content, then provide more value by updating old content. ·       Study the list of related questions on the SERPs and improve your content to addresses those user needs. ·       Discover which topic-related pages others own that are outranking yours and glean ideas to advance your content strategy.

Basically, to rank well in search means . Don’t confuse People Also Ask (PAA) boxes with PASF SERPs.  The PAA boxes will display first. They are a dynamic feature that contains questions related to the original search query often displayed in Google Search. In fact, if someone doesn’t get their answer and searches again, the tech giant may provide two PAA areas, one higher up and another lower below the traditional links.

People Also Search For Vs. People Also Ask

When creating content to answer your audience’s primary questions, your articles many then also get featured in both PAA boxes and PASF search results.

Meaning, it is more about creating content of value for your audience then it is about optimizing for one SERP feature over the other. Expanding your content depth and value to meet your customer’s needs while also aiming to win SERP visibility is best. The more organic pages that you have ranking well, the more likely your content will be displayed to both your current audience and potential clients. The right question answering content builds business trust, credibility, and web traffic.

PASF and PAA’s are both direct answer types if structure snippets.  As of today, Rank Ranger reports that they display 22.82 % of the time in Google Search. That is up 0.4705% per day and 3.9302% for the month.

Use Google Search Console and Related Search Insights

There is a goldmine of data in terms of SEO that also can be found in your Google Search Console and by research Related Searches. We estimate that you can gain data insights associated with a minimum of six PASF keywords but examining these two.

Often you many think that you’ve already written about almost everything, but this research helps to expand your potential reach. When your Google Search Console shows that you have high impressions and low clicks for a specific query, that points to an opportunity. Dive into how you can do a better job at meeting that specific search intent.

By offering more helpful information on your website, Google has a deeper repository to use. Meaning you can win more organic clicks and People Also Search For results by building your topic hubs related to your primary topic. The more value you offer, the more possible it is for you to develop business growth where you designate.

By taking the right insights from your GSC and Related Queries, your brand can improve its authoritative aspect.  Your content should directly indicate your expert in your business niche.

Act and Gain Visibility in People Also Search for SERPs!

If you want more help discover the best way to format and add content or how to create content that is more useful to users, enlist the help of a content strategy specialist.

Contact if you’d like to partner.