How To List Your Products For Free On Google Shopping

Recently, Google introduced Free Google Shopping listings in the US, and they also plan to roll the feature globally by the end of 2020. The free Google Shopping listings will appear alongside the Google Shopping Ads, as the search engine giant plans to take on Amazon for organic product searches.It’s nothing but a massive opportunity for online retailers to start using a tool that drives traffic, and records fantastic conversion rates, that too without paying any extra money for Google Shopping Ads.Getting your online product listings to Ads have been a fairly easy experience from the beginning. You could upload the product listings of your eCommerce store, both through a manual and an automatic workflow.

Do you want to take full advantage of the free version of the same? I am going to explain, how you can do so and boost your . Please note that you need a Google account to set up the merchant account.

Once you create your Google Merchant Account, you need to set up your profile by:

Updating your business information

Updating your business address etc

Once you complete updating all the business information, you need to your business URL to finalize the setup.

To make your feed show in the Free listings, start with opting into the “surfaces across Google”, which shows in the “Choose the programs that fit your objectives” section of the process.You can upload your products in two ways:

• Individually and
• By creating a data feed

Step 2: Create and upload your product feed

You can create your product feed and upload it to the Merchant Center via a data feed. The data feed is a file with defined attributes that you need to provide for the merchant center to get the same as per Google’s templates. The attributes in the file include the fields such as:

1. Availability
2. Size
3. Product Type
4. Title
5. ID etc.

You can learn more about .You can create your data feed in one of the following formats; you need to choose one of these options while creating and connecting your data feed:

1. Google Sheets: Update your product data in Google sheet to be automatically applied to your account.
2. Scheduled fetch: Host your data feed file on your website and an interval for Google to synch the updates.
3. Upload: Create your data feed file and via SFTP, FTP, Google Cloud, etc.
4. Content API: Create an automatic workflow of the process by integrating .
5. Major Required Fields

Whether you are uploading manually or creating an automated workflow, update these fields carefully in the defined formats to avoid failure or rejection:You can from this link from Google.That’s it. Once you create an upload your data feed in the specified format without any mistake or violation of Google’s policies, you are good to go. The merchant center feeds your data to Google Shopping, your listings become eligible for the organic results.Apart from specified formats, make sure you have an optimized data feed to ensure a successful listing. This optimization is not very different from the general eCommerce SEO. They are crucial for getting maximum click-through rate, better engagement, and higher relevance.Use your keywords carefully in the title and descriptions. Avoid keyword stuffing, all capitals, promotional text, and enrich your description with user-centric content. In short, follow all your on-site listing optimizations for your Google Shopping listings, too.