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Minimum Usable Product by@aneel
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Minimum Usable Product
by AneelMay 28th, 2016
Too Long; Didn't Read
Minimum viability is very much a product-outwards perspective: what’s the least amount of work we can do to find out whether going down this line of thinking is a business idea worth being invested in. What makes a product viable for use is: being more usable at each stage of creation. Creating experiences of greater efficacy at every turn. Providing incremental wins at each step that add up to something much greater — a sense of joy. The right way to build a product is to iterate through stages of development. At each stage you deliver something that, on it's own, provides real incremental value.Company Mentioned
From product-out to user-in perspectives
Minimum viability is very much a product-outwards perspective: what’s the least amount of work we can do to find out whether going down this line of thinking is a business idea that’s worth being invested in. It has nothing to do with viability for users.
It’s a well worn notion that the right way to build a product is to iterate through stages of development, where at each stage you deliver something that, on it’s own, provides real incremental value by accomplishing the user’s goal appreciably faster/cheaper/better than was possible before. A functional approach.
What makes a product viable for use is:
- Being more usable at each stage of creation
- Creating of greater efficacy at every turn
- Providing incremental wins at each step tbat add up to something much greater — a sense of joy. [Something I’ve seen enough times to say it with a straight face.]
This is distinctly not a product-out orientation — but instead a user-inwards orientation.
We have to make up for the we put users through — our stumbling attempts at building something useful, the suffering of (re)learning how to do something, their workflows — with some pleasure on the other side.
Leading to questions that should be answered:- What is the qualitative, subjective improvement from the perspective of the user? Does it feel better? Does it yield results of higher quality?
- What is the quantitative, objective improvement from the perspective of the user? Does it get the task done faster? Does it yield more results?
- What is the quantitative, objective improvement from the perspective of the product? Is it faster? Does it do more of what users want?
Programming notes: this post is n in a series of indeterminate length on Product topics mainly for startup people, mainly leadership, mainly coming from non-GTM backgrounds.
Posts in this series
- Product 101 for Engineers
- Minimum Usable Product
- Product, Marketing, and the Art of Managing Expectations
Related series (and templates) on Marketing
Reading List
- The framework
- Google Research:
L O A D I N G
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