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Startup Interview with Kate L, NOWPayments Senior Marketing Manager

by NOWPaymentsSeptember 5th, 2021

Too Long; Didn't Read

NowPayments is a crypto payment gateway that lets you accept payments in 100 cryptocurrencies. The more use cases crypto has, the closer mass adoption is. Kate L is a Senior Marketing Manager at NOWPayments, and an avid crypto enthusiast. Her company has been listed with the HackerNoon City of the Year award for the first time ever. She says she loves the energy and atmosphere of the community and wants to be a hangout spot for people with new, exciting ideas. She also likes e-scooters, and knows a place in Germany which accepts crypto payments for its scooters.

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featured image - Startup Interview with Kate L, NOWPayments Senior Marketing Manager

HackerNoon Reporter: Please tell us briefly about your background.

I am , Senior Marketing Manager at NOWPayments, and an avid crypto enthusiast. In my free time, I read, translate and write poetry.

What's your startup called? And in a sentence or two, what does it do?

is a crypto payment gateway that lets you accept payments in 100 cryptocurrencies offering various payment tools, like a crypto payments API, e-commerce plugins, such as WooCommerce, PrestaShop, Opencart, WHMCS, Zen Cart, and more.

NOWPayments also offers donation solutions: button, widget and link that can be placed anywhere.

What is the origin story?

The NOWPayments crypto payment gateway was created by the team behind ChangeNOW - a crypto exchange service with the aim to make crypto as widespread as possible and easy to accept by anyone. The more use cases crypto has, the closer mass adoption is.

Since then, NOWPayments has become a separate and independent project working tirelessly to make crypto payments easy, convenient and widespread.

What do you love about your team, and why are you the ones to solve this problem?

The best thing about our team is that each and every one of them, be that our CEO or our business developers, marketing managers, SEO specialists, devs, and so on - every team member is inspired and inspiring. We all work together to make the world a better and more innovative place. We all love crypto and the concept behind it: decentralization, equality, freedom, new and exciting tech development.

If you weren’t building your startup, what would you be doing?

Can’t imagine not working here! I would be looking for this startup, probably.

At the moment, how do you measure success? What are your core metrics?

Traffic and SEO are important for me, personally, as a marketing specialist. These metrics are not just about our own success but they also show how close Mass adoption really is, how many more people have learned the benefits of crypto payments this week.

The other part of the team focuses on new partners and their retention. Each new partner is a new use case for crypto, and this is always exciting to see!

What’s most exciting about your traction to date?

It’s going up! Which means that crypto, while being at its early stage, is getting traction.

What technologies are you currently most excited about, and most worried about? And why?

Obviously, I am very much excited about blockchain and its applications, as its real use cases are exciting. Finance, healthcare, travel, banking, supply chain, social media - blockchain can change any and every industry for the better. The decentralized nature of these innovations is also something that inspires me, as this is what the world needs, independence.

A also really like e-scooters (can we consider that a technology), and I know a place in Germany which accepts crypto payments for its scooters, so it’s perfect!

What drew you to get published on HackerNoon? What do you like most about our platform?

I was browsing exciting and innovative tech startups and saw the HackerNoon directory, which made me want to get our startup featured there as well. I love the HackerNoon energy and atmosphere - it is cool, modern, like a hangout spot for people with new, exciting ideas.