The Essays of Adam Smith: Part V, Chapter I

The Essays of Adam Smith, by Adam Smith is part of HackerNoon’s Book Blog Post series. You can jump to any chapter in this book here. Part V: Of the Influence of Custom and Fashion upon the Sentiments of Moral Approbation and Disapprobation. Chapter I: Of the Influence of Custom and Fashion upon our notions of Beauty and Deformity.

Chapter I. Of the Influence of Custom and Fashion upon our notions of Beauty and Deformity.

When two objects have frequently been seen together, the imagination acquires a habit of passing easily from the one to the other. If the first appear, we lay our account that the second is to follow. Of their own accord they put us in mind of one another, and the attention glides easily along them. Though, independent of custom, there should be no real beauty in their union, yet when custom has thus connected them together, we feel an impropriety in their separation. The one we think is awkward when it appears without its usual companion. We miss something which we expected to find, and the habitual arrangement of our ideas is disturbed by the disappointment. A suit of clothes, for example, seems to want something if they are without the most insignificant ornament which usually accompanies them, and we find a meanness or awkwardness in the absence even of a haunch button. When there is any natural propriety in the union, custom increases our sense of it, and makes a different arrangement appear still more disagreeable than it would otherwise seem to be. Those who have been accustomed to see things in a good taste, are more disgusted by whatever is clumsy or awkward. Where the conjunction is improper, custom either diminishes, or takes away altogether, our sense of the impropriety. Those who have been accustomed to slovenly disorder lose all sense of neatness or elegance. The modes of furniture or dress which 

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