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I’m 100% sure that 100% of you are addicted to the internet, and yet very few of us know where it came from, who made it, or how it works. This piece is part one of my series on the history of the internet. My hope is to show you not only where the internet came from, but in doing so, show you where it wants to go.
The US Government developed the early internet as a technology that could survive a nuclear attack.¹ If any one computer went down, the hope was that information on the network would persist — there would be no central point of failure, everything would be decentralized.²
50 years later, and decentralization is still the lifeblood of the internet. And so, I think it’s fitting we start there.Napster was the way I found decentralization. I was 19, and music was my symbol of freedom. But music wasn’t free. Albums were very expensive and controlled by a middle-man: the record labels. Each week, I’d go to my local record store, pay $14.99, and return home with a physical album. A CD. Napster changed all that. In the summer of 1999, my college roommate installed the music file sharing app on my computer. Instantly, I could connect with strangers and share music freely.
Decentralized music file sharing
Napster’s decentralization killed the middlemen, or at least significantly shrank their power. As a result, album sales cut in half over the next decade. The world memorialized the industry’s precipitous downfall, “The Year the Music Dies” ( 2003), “The Rise And Fall Of The Music Industry” ( 2009), and “Music’s lost decade: Sales cut in half” ( 2010). During the Napster era, I was enrolled in college as a Music Industry major. My life path changed the day I saw Napster. For me, coding, and hacking had become the new rock & roll. That fall I left my music studies, and began to study computers.Today, there’s a new rockstar turning heads: blockchain. Like Napster, blockchain has its own set of challenges — speculation, funding, regulation, censorship, etc. But these challenges aren’t necessarily new. Blockchain and Napster are both just chapters in a much longer story: the story of decentralization.
Decentralization continues to disrupt global institutions, and gives life to new ones. If you understand the causes of why it’s happening you will be positioned to make wiser decisions in the future. Wisdom, as defined by Aristotle, is an understanding of the principles and causes of our knowledge. He wanted us to ask why things are a certain way.
My goal here is to show you why things are a certain way.
The story of decentralization isn’t new. It begins all the way back in the Cold War. Let’s start there…They each wanted to spread their belief system to other countries around the world. Each side was 100% certain that they were right. And they both had huge missiles pointing at each other!
This rivalry is known as The Cold War. “Cold” because it wasn’t fought on a battlefield (It was fought by scientists in the lab!). And although it was called a “war” it was more of a race — a race between the U.S. and the Soviets to see who could invent the most revolutionary technology.
They were neck and neck in the race until 1957 when the Soviets pulled into first place. That’s the year the Soviets launched the first-ever satellite into space: Sputnik. Sputnik showed the world that the Soviets had missiles capable of reaching any part of the world. Americans were terrified, as is seen in this ad for practical low-cost nuclear fallout shelters.Cold War Fallout Shelter ad in , 1962 President Dwight D. Eisenhower, in direct response to Sputnik, requested the funds from Congress to start two new agencies: The Advanced Research Projects Agency (ARPA), and the National Aeronautics and Space Administration (NASA). Whereas NASA would send the first man to space. ARPA would bring the first taste of cyberspace to man.
The problem with computers, as Lick saw it, was that they were too expensive! One computer could take up an entire room. Lick proposed a solution called time-sharing. With time-sharing, you could have one central “brain” computer which could communicate with lower-cost computers. Essentially, what we today refer to as networking.
Lick’s proposed time-sharing, 1963 Lick’s suggestion was implemented, and the future intergalactic computer networking was off to a fabulous start!
Except for One Problem: Enter Paul Baran
In 1964, a guy named Paul Baran, at the U.S. government funded RAND Corporation, pointed out a deadly design flaw with Lick’s time-sharing.Paul Baran argued that centralized communication networks are vulnerable to attack, 1964
Baran wrote a report to the U.S. Air Force where he made the argument: the U.S. government must upgrade communications from the centralized model to a newly-designed decentralized model.⁴
If the Soviets bombed the main computer, the entire network goes down!.⁵Let me explain his thesis using friendly photos of The Muppets. This (below) is an example of a centralized network. As you can see all communications need to pass through Kermit. So if Kermit were to be attacked, then Fozzie Bear could no longer connect with Ms. Piggy.
Centralized vs. Decentralized
But with Baran’s new proposal, if Kermit were to be attacked, Fozzie and Miss Piggy could still communicate!
Baran’s idea for decentralization was revolutionary. Baran’s influence would soon find its way to Lick where, together (along with a team of engineers), they would build the first version of the internet, which was known as the ARPANET.
“This cat, brought to you by decentralization” To explain, I think it will do us some good to dive deeper into how decentralization works. Let’s start with cats.
If Kermit sends Fozzie a cute cat pic, that image is broken up into smaller pieces called packets.
An example of decentralization where a cat image moves from Kermit to Fozzie. The packets travel along a variety of different routes: through wires, over land and sea, and eventually reassemble when they reach their destination. The cat image above is broken into only four packets, but in real practice it would be thousands of packets. Each of the letters represents a server (aka. like a computer) between Kermit and Fozzie. In geek speak, we call them “nodes.” If node “D” and “G” were to fail, then the packets can just reroute through other available nodes.
If node D or G breaks down, the decentralized network reroutes the message
Decentralization flows like a parade of ants With Napster shut down, hundreds of Napster-copycats popped up: BitTorrent, Gnutella, Kazaa, Limewire, . The RIAA tried to hit down each of these like a game of whack-a-mole. But they hit one down, and two more popped up!
In the decade between 2000 and 2009, the would spend $58 million dollars serving lawsuits to both founders of file sharing companies, and the individual users downloading music in their homes. Eventually, in 2009 the RIAA ended their war against decentralization. They couldn’t fight the power of the network. Somewhat ironically, the war against file sharing ended the same way the Cold War ended: Not with a climactic battle, but from exhaustion.
How Control Exists After Decentralization
The what-a-mole seems random if you’re just swinging the mallet from above. But peer down below the surface, and you’ll find there is an order. It’s not random.If you take some time to study the machine you may start to see the pattern.
Next up — Part Two: The Secret Hacker Code. In the next chapter we attempt to understand the pattern by looking more closely at the the people who created it. What do Licklider (the ARPANET), Shawn Fanning (Napster), Steve Jobs (Apple), and Satoshi Nakamoto (Bitcoin) all have something in common? They are all hackers. Hackers are guided by a shared code of ethics. Crack the code, and guess their next move.
to the next chapter in The History of the Internet.Very special thanks to , and for reading early drafts and providing countless insights. Shout out to the students at — for your support and inspiration.