Unfiltered Conversations: The Roles Product Manager Job Ads Don't Advertise

On the many lives and roles a Product Manager gets to play and the unexpected hats you need to wear if you want to succeed.

If you are interested in getting a job as a Product Manager or have recently become one, you might already know that ideally, you need a combination of technical, design and business knowledge in order to fulfill the role.What is less known and what you are not likely to find written in a job description, is that as a Product Manager you will have to wear much more than the Technician, Designer, and Business Hats if you want to succeed in the role.

“I have seen so many good PM job descriptions which, if you would combine them all, covered basically all I’ve experienced as a PM so far. But I’ve never seen a PM description covering all of the PMs jobs at once, maybe because the job is so versatile”, notes Evelina

In this second entry of the “Unfiltered Conversations”, I resume my interview with Aleksandra Piwowarek, Busra Al Nakhlani, Evelina Schubert, and Luisa Goncalves, four extraordinary ladies and formidable, enthusiastic Product Managers, to talk about the unexpected hats a Product Manager gets to wear on a daily basis and that no one told us about (and if you are curious about the first part of the interview, about the joys and the struggles of a new Product Manager, you can find it ).

As per theory, you need to be able to wear all those Hats and slip from one to the next upon request effortlessly, and sometimes even to wear more than one at the same time.Collectively we were able to spot the 8 most unexpected Hats we have to wear and, as a bonus, for each one you will find a set of resources to help you sharpen your Toolbox.

Hat #1: Be a Guru

The first Hat you need to wear and should never take off, no matter the reason, is what I call The Guru Hat, as you need to be an inspiration for yourself and for others. The way I see it, the latter is dependent on the former: by taking care of yourself and finding your inner confidence, you will also be able to inspire others.On the subject, I created a very simple formula for myself, a reminder which rests upon what I call “hygiene factors”:More on this in my next article. For now, suffice to say that being a Product Manager is such a demanding job that working on yourself, on your inner confidence, becomes a survivor skill, as you are expected to make decisions and to lead others with your influence and credibility alone.

One useful tip that Aleksandra shares is to remember that you are your own worst critic and that the majority of the people won’t notice even half of the things you are torturing yourself with, and this is because they are busy doing exactly the same.

“ A long time ago I promised myself that I would not focus too closely on any single body part, like my eyes or my nose for example, but only on myself as a whole. In the end, this is how most people will look at you. This can also be an analogy for the projects you work on — always look at the big picture”.

In the Guru Toolbox

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Hat #2: Be a Politician

Like a Politician, remember that you also have a mandate to represent inside your company. As Evelina points out “you are the customer representative, the advocate inside your company.” Your job is to make sure the voice of the customer is heard inside of the House (I mean company) and that when it is voting time, you have the ability to raise enough votes to take your vision home.

“Lobbying and politics matters to get around tight resources,” adds Evelina.

As you are faced with the Scarcity Dilemma, how to raise enough attention, time and resources when those are limited inside any organisation, the Politician Hat is the ability to influence and get enough votes to pass your “bill”.

This ultimately rests on two things: your communication skills and the ability to form meaningful relationships inside your company.

And as a Politician, you also need to be able to say no when needed. “Sometimes I think the Product Manager is the one saying no to every idea you have,” jokes Luisa. “On a more serious note, while it is necessary sometimes to say no, the trick is to be sympathetic when you do so and actually help people to really understand why you are saying it.”

In the Politician Toolbox:

Hat #3: Be a Writer

Most people have written and talked about the importance of effective communication when you are a Product Manager (see the Politician above). 

What is less known and just as important is that you need to be a writer as well.

How many words do you write on average per day as a Product Manager? Think about all the emails you send for official and unofficial communication, chats, Press Releases, FAQs, Epics, User Stories, etc. You need to know not only how to tell a story, you need to know how to write as well in a way that is compelling enough for people to actually read it.

In the Writer Toolbox:

Hat #4: Be a Journalist

Journalists spend their time asking questions, digging deep until they find what they are looking for. So does the Product Manager. Just like a journalist, you decide which angle you want to tell a story from, as the possibilities are endless. 

But asking is only half of it. Like a Journalist, you are faced with the same dilemma: how do I come up with the right questions? Because let’s face it, the answers you get very much depend on the questions you ask. The question: are you really prepared to listen with an open mind and are you ready to challenge your own ideas and convictions? 

In the Journalist Toolbox:

Hat #5: Be a Psychologist

One of the key skills as a Product Manager is empathy. You not only need to listen attentively to what people are telling you, but you need to be able to understand what they are not telling you. What is really moving someone right beneath the surface, what are their deep pains and needs? It is your job to uncover this and without the ability to understand people and put yourself in their shoes, it could be that much more difficult.

“One good method I try to apply when it comes to understanding my customers it’s the , suggest both Luisa and Aleksandra.

In order to successfully wear the Psychology Hat, it is critical to learn how the mind works and how we formulate decisions.

In the Psychologist Toolbox:

Hat #7: Be an Artist

Many job descriptions underline and praise an analytical and data-driven mindset. While I agree that this is important, there is so much more lurking just beneath the surface that most job descriptions ignore. Enter the Artist Hat!

Who says that creativity is only for painters and musicians? Coming up with ideas and a vision for your product is also an artistic endeavor. And creativity doesn’t stop at ideation, as it can be applied to the way you set up a test and experiment with your product, or how you choose to “compose” a presentation.

In the Artist Toolbox:

Hat #8: Be a Wedding Planner 

As a Product Manager you have one job: get your Organization to “marry” your vision. And you do not only get to celebrate at the ceremony, you get to organize the entire thing. From the menu of the reception (main features), down to the flowers (the nice to have), to the guests (your stakeholders, which by the way means also that is your job to know who to sit next to who and most importantly who not to!). And like a Wedding Planner, you need to coordinate a team and ensure that all your planning comes to fruition.

On the topic, one important piece of advice as you start your career as a PM shared by Busra is to “ create your curated repository right from the beginning. Take the time to scan through the material (either that you find online or that of your own organization) and decide what works for your specific case and your team.”

And in the case you find yourself dealing with a “nervous bride”, it might help “to have a clear common vision, that is visible and known by the entire company, as well as clear prioritization in case of conflicts,’’ says Evelina.

Getting clear and organized right from the beginning will free your “decision-making” budget and will allow you to focus on what you have to do as opposed to figure out how you do it.

In the Wedding Planner Toolbox:

So now that we have shared our experiences with you, consider sharing yours with us as well. What are the unexpected Hats you got to wear as a Product Manager? What are the resources in your Toolbox that you would like to share? Leave a comment below!