Using Stories to Defeat Human Indifference with Yonatan Kagansky

Yonatan Kagansky from Israel is a who understands the power of storytelling, and wants you to stop consuming the news.

So, we asked our Noonie Nominees to tell us. Here’s what Yonatan had to share.

1. Which 2020 Noonie/s have you been nominated for?

2. Tell us a bit about yourself.

I help tech companies and startups break through the biggest obstacle on the path of growth: human indifference. I do this by utilizing the power of stories. No, not “once upon a time” stories or personal stories, but Strategic Business Stories and Brand Narratives that create engagement and push people to act, to get excited, to sign up, to buy, to invest…

I do it, one way or another for over 13 years now, and have validated my methodologies with hundreds(!) of startups, corporations, and organizations.

• Business and marketing strategy
• Consumer psychology
• Persuasive communication (including advertising)
• Branding and brand development

3. Tell us about the things you make / write / manage / build.

• Leading branding and rebranding processes
• Providing tailored 10-hour strategic-story-development workshops
• Crafting marketing, communication, and advertising strategies
• Building investor decks and high-stake pitches

• Lead a product and marketing agency made of top freelancers from the Israeli tech scene: NewSpark.pro (anything from product ideation and design to funnel building and the actual lead conversion.)
• Mentor startup all over the world in Google for Startups program
• Give talks, webinars, and workshops
• Blog

4. What are you most excited about right now?

5. What are you worried about right now?

6. What's the most useful advice you've ever given somebody?

7. How has the pandemic changed your life and/or career?

8. If we gave you $10 million to invest in one thing right now, where would you put it?

9. What's an opinion you have that most people don't agree with?

10. Which apps can't you live without?

11. What are you currently learning?

The Noonies are presented by Hacker Noon, and aim to be . !

A big thanks to this year's award sponsors:

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