Ingabe Ukuzingela Komkhiqizo Kufile - Imiphi Imiphumela Ongayilindela Ekuqalisweni Kokuzingela Komkhiqizo?

I-Product Hunt iyinkundla yokuya phambili yabaqalayo abafuna ukwenza i-splash.

Nokho, kamuva nje, sibone impendulo eminingi eyimpikiswano mayelana nokwethulwa ku-PH. Abanye abasunguli bathola okuhlangenwe nakho kukhungathekisa. Ngenkathi abanye benelisekile ngo-100% ngemiphumela yabo!

Ukwethula ku-Product Hunt sekuphenduke inselele kakhulu muva nje, njengoba abakhi bebonile.

Ephendula, i-Product Hunt CEO u-Rajiv Ayyangar ukuthi bakhuphule izinga lalokho okubonakala ekhasini eliyisiqalo.

Umsebenzi wethu ukuba isayithi lapho imikhiqizo ethakazelisa kakhulu, enomthelela, edala ikhuphukela phezulu. Ngeke nje sifake isisonga se-AI sawo wonke umuntu.

Lokhu kuyingxenye yokuzibophezela kwethu ekugqamiseni kuphela imikhiqizo emisha kakhulu nenomthelela.

Yingakho ke inqume ukwenza uphenyo oluncane ukuthola ukuthi lusafanele yini ukwethulwa ku-PH ngo-2024-2025 nokuthi yimiphi imiphumela engokoqobo engalindelwa.

Sihlole inqwaba yezinsizakalo eziqaliswe ku-PH kulo nyaka futhi sathola indawo emikhiqizweni eyi-10 ephezulu yosuku.

Okokuqala, kungani abasebenzisi bethula ku-PH? Ingabe bafuna ithrafikhi, umkhondo, ukuthengisa, izixhumanisi ze-SEO, noma ukuthola ibheji ye-PH yekhasi labo eliyisiqalo?

Yini Egqugquzela Abasebenzisi Ukwethula ku-ProductHunt?

Ngokwalokho esikutholile, u-80% wabasebenzisi bafuna ukuchayeka nokubonakala kwemikhiqizo yabo , u-62% ufuna ukuheha abasebenzisi abasha, u-50% uhlose ukuzuza ibheji ye-PH (ibukeka kahle ekhasini lakho eliyisiqalo futhi ikwenza uzizwe ungompetha bezobuchwepheshe!), futhi okuthakazelisayo, endaweni yesine ihlose ukuthola impendulo nokuqinisekiswa.

Akukho okumangazayo, akunjalo? Abasebenzisi abaningi bafuna ukukhombisa imikhiqizo yabo futhi bathole impendulo ebalulekile.

Zingaki Izivakashi Ongazilindela Ku-ProductHunt?

Omunye wemininingwane ebaluleke kakhulu evela kunhlolovo yethu inani lethrafikhi elingadalwa ukuqaliswa. Ngakho-ke, zingaki izivakashi ongazilindela kusukela kuplathifomu Yokuzingela Komkhiqizo?

Ngokusho kuka-a inhlolovo, u-26.5% wokuqalisa uheha abasebenzisi abangu-500-1000 kusukela ku-PH.

Enye i-22.4% ibone impumelelo eyengeziwe, ithola abasebenzisi abangu-1000-2000. Ngaleso sikhathi, ama-24.5% akwazile ukuthola abasebenzisi abayi-100-500 kuphela.

I-10.2% kuphela yokwethulwa okunenhlanhla kakhulu engaziqhayisa ngokuheha abasebenzisi abangu-2000-5000.

Umbuzo wangempela uwukuthi: ingabe lokhu kunyuka kwethrafikhi ye-PH kuphenduka kube imiphumela ephusile - umkhondo nokuthengisa?

Kungenzeka yini ukuthi i-ProductHunt ibe yimbangela yokukhula oyithembayo noma enye nje i-traffic spike yesikhashana?

Ingabe Abasebenzisi Bokuzingela Komkhiqizo Bazobhalisa Kuwebhusayithi Yakho Ngemva Kokwethulwa?

Ngokuvamile, yebo. U-50% wabasunguli babika ukuthi babone ukwanda okuthile kokubhaliswa ngemuva kokwethulwa ku-Product Hunt. Abangu-30% bathola ukwanda okuphawulekayo kokubhaliswa, kuyilapho u-16% ababoni noma yikuphi ukukhuphuka.

, umsunguli we-IndieMerger, uthi izinga lokuguqulwa kwethrafikhi ye-Product Hunt lihluka kakhulu kusuka kumkhiqizo kuya kumkhiqizo. Kwabanye, ingaba phezulu ngo-20-30% kunalokho obekulindelwe, kanti kwabanye, ingase ibe ngaphansi ngo-50%. Lokhu kuhluka kuncike kakhulu ezintweni ezifana nePhrofayela Yekhasimende Elihle yomkhiqizo (ICP), ukuthi ihambisana kahle kangakanani nezithameli Zokuzingela Komkhiqizo, kanye nokulingana kwemakethe kukonke.

Yini Esingaphetha Ngayo Mayelana Nokuthengisa?

I-ProductHunt ayiklanyelwe ngokuyinhloko ukushayela ukuthengisa noma ukubhaliswa. Yebo, ukuqaliswa okuningi okuphumelelayo kujabulela lezi zinzuzo - abasebenzisi, ukuthengisa, nokuqashelwa. Abanye baze bahehe nokutshalwa kwezimali.

Kodwa-ke, sibonile ukuthi i-ProductHunt isetshenziswa kangcono kakhulu ukukhiqiza ithrafikhi nokuqoqa impendulo.

Ama-42% abone ukwanda kokuthengisa ngemuva kokwethulwa, kanti ku-14%, ukuthengisa bekungeyona inhloso.

U-Oleksandr Buratynskyi, umsunguli we , uthi Ukuzingela Komkhiqizo kunikeza izinsiza ezibaluleke kakhulu kunoma yikuphi ukuqalisa: abamukeli bokuqala kanye nobufakazi bomphakathi, ongabubonisa kuwebhusayithi yakho.

Ngaphandle kwalokho, ungakwazi ukufinyelela kubasebenzisi abavotela umkhiqizo wakho phezulu, ucele impendulo yabo, futhi ubanikeze izaphulelo ezikhethekile, okugqugquzela ukuxhumana okujulile nokukhula okuphumelelayo.

Ingabe Ukuzingela Komkhiqizo Kuyasiza Ukuthola Ozakwethu Abasha Notshalizimali?

Yebo! Ama-54% ezinsizakalo ezethulwe ku-Product Hunt akwazile ukusungula ubambiswano olubalulekile noma ukuxhumana ngaphakathi komkhakha wezobuchwepheshe.

, umsunguli we-Buzzabout, mayelana nemiphumela yakhe ngemuva kokwethulwa koMkhiqizo Wokuzingela:

Sizuze abasebenzisi abasha abangaphezu kuka-2,000, sathola amakhulukhulu ama-imeyili avela kubantu abathanda umkhiqizo wakho, kanye nenqwaba yezicelo zokusebenzisana noma iminikelo yokutshalwa kwezimali . Bese kukuthinta - lelo bekuyijika lokuqala ohambweni lwakho.

Ingabe Ukuzingela Komkhiqizo Kuyasiza Ukuvela Kumidiya Yezokuxhumana?

Ngokuvamile akunjalo. U-56% wokwethulwa akakutholi ukusakazwa kwemidiya noma okukhulunywe ngakho kwabezindaba ngemva kokuqalwa kwe-Product Hunt.

Iluphi Usuku Olungcono Kakhulu Lokwethulwa Ekuzingeleni Komkhiqizo?

Kuya emgomweni wakho - ukuthi ufuna ukubonakala kakhulu noma ithuba elingcono kakhulu lokuthola izindawo ezingu-#1-3.

Sihlaziye inani lamavoti aphezulu adingekayo ukuze sivikele izikhundla ezingu-#1-3. ULwesibili, uMsombuluko, noLwesine yizinsuku ezincintisana kakhulu, ezidinga inani eliphakeme kakhulu lamavoti aphezulu. Lezi zinsuku kungenzeka futhi zibe nethrafikhi eningi, okusho ukuthi ukwethula kuzo kungakunikeza ukubonakala okukhulu kodwa nokuncintisana okwengeziwe.

Uma inhloso yakho kuwukuthola isabelomali se-PH noma isixhumanisi se-SEO, cabanga uMgqibelo neSonto njengezinsuku zokwethulwa kwakho.

Isikhathi Esichithwe Kuqhathaniswa Nemiphumela - Ingabe Ukuzingela Komkhiqizo Kuyakufanelekela?

Ukuthola abasebenzisi abangu-1,000 noma abangu-10,000 ngemva kokwethulwa kuyamangaza, kodwa ungacabanga ukuthi ukwethulwa kube yimpumelelo uma iqembu lakho lichitha amahora angu-250 likulungiselela?

Asizange sibuze ngokuqondile abaphendulayo mayelana ne-ROI yokwethulwa kwe-Product Hunt, kodwa sibuze imibuzo emibili evamile ye-"NPS":

1. Ungawulinganisela kanjani umuzwa wakho wonke ngokwethula ku-Product Hunt?

   
   

2. Angakanani amathuba okuthi uzoncoma ukuthi kuqaliswe ku-Product Hunt kwabanye abaqalisi noma abadali bemikhiqizo?

   
   

U-56% wabaphenduli balinganise ukuzizwisa kwabo njengokuneliseke kakhulu.

Futhi u-61% uthe nakanjani bangancoma ukwethula ku-Product Hunt.

Maria Ivashchyshyn kusukela :

Ukwethula ku-Product Hunt ngendlela efanele kudinga ukulungiswa okuningi. Futhi uma ukwenza ngokwethembeka, kunamathuba angu-80% okuthi uzosibekela labo abakhokha ama-bots namapulazi ukuze ukhuphule amavoti abo kanye nokuphawula kwabo.

Imicabango yokugcina

Sekukonke, abaphendulayo bathi ukwethulwa kwe-Product Hunt kuvame ukukufanelekela. I-Product Hunt inhle ekwakheni ukuqwashisa ngomkhiqizo, kodwa ungalindeli ithoni yokubhalisa. Kucabange njengethuba lokudala i-buzz futhi uqashelwe. Futhi, uzothola isixhumanisi esibalulekile se-SEO - ubani ongafuni ukukhushulwa okungeziwe kumazinga abo?

Uma kubhekwa ukuthi izinkampani ezinkulu ezifana ne-OpenAI ne-Miro ziyethula ku-Product Hunt, i-Google izocabangela izixhumanisi nethrafikhi evela ku-PH ukuze ithembeke kakhulu ku-SEO yakho.\Oleksandr Buratynskyi, umsunguli we / umphakathi wendawo we-PH wase-Ukraine.

Sekushiwo lokho, khumbula isikhathi nezinsiza ozodinga ukutshala kuzo. Ngisho noma ungalindele ithrafikhi eningi nokuthengiswa okuvela ku-Product Hunt, kubalulekile ukucabangela lezi zici lapho uhlela isu lakho lokuqalisa.

Ingabe uye wethule ku-ProductHunt muva nje? Kuyini okuhlangenwe nakho kwakho?